Who are we?
We met one summer evening on the shores of the Mediterranean. It was somewhere between the stalls of a market and the bustling suburbs of Tel Aviv that we were inspired to create our brand, Laure+Max, together. Back in France, we built on the foundations laid by Laure's father, a passionate stylist for over 25 years.
LAURE+MAX est née d’une envie très simple.
Celle de créer des vêtements dans lesquels on se reconnaît vraiment. Des pièces que l’on porte sans se poser de questions.
Qui suivent les corps, les journées, les envies. Des vêtements qui tombent bien, qui laissent de la place, et qui donnent confiance sans en faire trop. Nous avions envie d’une mode proche de la vie.
Une mode qui accompagne les femmes dans leurs mouvements, leurs habitudes, leurs élans.
Des pièces que l’on enfile le matin et que l’on oublie, parce qu’elles sont juste là, naturellement.
Créer LAURE+MAX, c’était réunir ce que l’on aime : la liberté, la couleur, les détails qui font du bien et en faire une garde-robe pensée pour le quotidien.
Nous accompagnons des femmes libres et spontanées, en leur proposant des pièces qui épousent leurs envies et suivent leur quotidien.
We design and make clothes that make us feel good. We feel free. Laure+Max is a lifestyle that showcases our vision of women. A lifestyle expressed through freedom, travel, and discovery. A cosmopolitan philosophy and a liberated vision of women. Smiling, radiant faces, expression lines, open to others and to things. Women who are funny, sunny, charismatic, liberated, and spontaneous. These are the women we want to represent through our collections.
Libre, parce que chaque pièce est pensée pour bouger avec vous. Marcher vite, rire fort, travailler, voyager, improviser.
DÉCOUVRIR NOS INSPIRATIONS
Solaire, parce que la couleur est une énergie. Elle réveille une silhouette, change une humeur, raconte quelque chose sans avoir besoin de mots.
“Being close to my clients, being like them, allows me to have a very precise idea of what I wanted to achieve in the creation of our collections. I draw my inspiration from our daily lives, from the way we live, the way we understand the world. »
Laure Guetta
co-fondatrice & directrice artistique
THE FOUNDERS
In Chinese portrait mode, it looks like this! If you were...?
LAURE
A book : "The Stranger" by Albert Camus, one of the best classics, if not all of Prévert's texts.
A city : New York or Merida, I can't choose, maybe the vibe of Tel Aviv in fact.
A garment : A jumpsuit!
A film : Leon
A quote : "There are flowers everywhere for those who want to see them." Henry Matisse
MAX
A book : "Life Ahead" by Romain Gary. A lesson in spontaneity.
A city : Tel Aviv, the city that never sleeps!
An item of clothing : A white t-shirt, my best ally in all circumstances.
A film : "Good Will Hunting"
A quote : "Life is either a daring adventure or nothing." Helen Keller
Laure and Max imagined a project, designed its identity and brought together the best team to bring it to life.
THE TEAM
The Laure+Max team is made up, above all, of people who are passionate about their work and who are fully aligned with the brand's DNA. "Free and Solar" is our mantra, and each of them embodies this mindset and these values.
In the Design Studio, we find Ludivine, collection manager, as well as Olivia and Nora, the pattern-making duo. In the Digital team, Maëlys, the digital manager, works hand in hand with Jade, e-commerce assistant; Jéromine, marketing manager; Carla, community manager; and Cirine, brand image guarantor. On the Operations side, we find Penina, customer service manager, as well as Benjamin, logistics manager, and Nicolas, logistician.
Together, we collect emotions, memories, experiences, and journeys. We are driven and united by the same values, such as spontaneity and fun, but also, and above all, by a love of work well done. Each member of this team strives to offer you a unique experience.
