Who are we?
We met one summer evening on the shores of the Mediterranean. It was somewhere between the stalls of a market and the vibrant energy of a city that never sleeps that we felt the urge to create our brand, LAURE+MAX, together. At the time, we were looking for clothes that truly reflected who we were: simple yet bold pieces, colorful yet easy to wear, designed to last beyond a single season. Back in Paris, we built upon the foundations laid by Laure's father, a passionate designer for over 25 years.
LAURE+MAX was born from a very simple desire.
The goal is to create clothes that truly reflect who we are. Pieces that we wear without hesitation.
Clothes that adapt to bodies, days, and desires. Clothes that fit well, that leave room, and that give confidence without being over the top. We wanted fashion that felt like everyday life.
A fashion that accompanies women in their movements, their habits, their impulses.
Pieces that you put on in the morning and forget about, because they're just there, naturally.
Creating LAURE+MAX was about bringing together what we love: freedom, color, details that make you feel good, and making it into a wardrobe designed for everyday lif.
We follow free and spontaneous women, offering them pieces that suit their desires and suit their daily lives.
We design and make clothes that make you feel good. You feel free. LAURE+MAX is a lifestyle that embodies our vision of womanhood. A lifestyle expressed through freedom, travel, and discovery. A cosmopolitan philosophy and a liberated vision of womanhood. Smiling, radiant figures, with expressive wrinkles, open to others and to the world around them. Funny, sunny, charismatic, liberated, and spontaneous women. These are the women we want to represent through our collections.
Free and solar.
These two words sum up our way of creating.
Free, because each piece is designed to move with you. Walk fast, laugh loudly, work, travel, improvise.
Solar, because color is energy. It awakens a silhouette, changes a mood, tells a story without needing words.
« Being close to my clients, being like them, allows me to have a very precise idea of what I wanted to achieve in the creation of our collections. I draw my inspiration from our daily lives, from the way we live, the way we understand the world. »
Laure Guetta
co-founder & artistic director
THE FOUNDERS
In Chinese portrait mode, it looks like this! If you were...?
LAURE
A book : "The Stranger" by Albert Camus, one of the best classics, if not all of Prévert's texts.
A city : New York or Merida, I can't choose, maybe the vibe of Tel Aviv actually.
An item of clothing : Wide-leg jeans!
A film : Leon
A quote : "There are flowers everywhere for those who want to see them." Henry Matisse
MAX
A book : "The Life Before Us" by Romain Gary. A lesson in spontaneity.
One city : Tel Aviv, the city that never sleeps!
One item of clothing : A white t-shirt, my best ally in all circumstances.
A film : "Good Will Hunting"
A quote : "Life is either a daring adventure, or nothing at all." Helen Keller
Laure and Max imagined a project, designed its identity and brought together the best team to bring it to life.
THE TEAM
The LAURE+MAX team is made up first and foremost of people passionate about their work and perfectly aligned with the brand's DNA. "Free and Radiant" is our mantra, and each of them embodies this mindset and these values.
In the Design Studio, we find Ludivine, the collection manager, as well as Olivia and Nora, the pattern-making duo. In the Digital team, Maëlys, the e-commerce manager, works closely with Valentin, in charge of marketing; Carla, the community manager; and Léna, the brand graphic designer. On the Operations side, we have Penina, the account manager, as well as Nicolas and David, the logistics managers, and Aurélie, the logistics coordinator and quality control expert.
Together, we collect emotions, memories, experiences, and travels. We are driven and united by the same values, such as spontaneity, enjoyment, and above all, a dedication to quality work. Each member of this team strives to offer you a unique experience.
