CREATIVE STUDIO
We use materials, patterns, and shapes inspired by experiences and memories that move us. A familiar place, a lucky charm we never want to part with, or even a scent that evokes a childhood memory: our inspiration is rooted in everyday moments. It is woven through our travels, encounters, happy coincidences, or generous moments.
LEARN MORE ABOUT LAURE AND LULU
COLLECTION DEVELOPMENT
In our design studio, we imagine and design each piece in our collections. These steps involve Laure, the brand's artistic director; Ludivine, the collection manager; and Nora and Olivia, the product designers and technicians.
MOODBOARDS
Laure selects atmospheres, fabrics and images to compose a mood board, a table of inspirations. The idea: to give an artistic direction in colors, shapes and patterns to the collection. This identity allows Ludivine to create the first sketches.
SKETCHES
The direction is given, we begin the first sketches. We draw our favorites, our desires and reinvent our timeless pieces by adapting them to the season. Modern and assertive cuts that we now send to Nora and Olivia to bring our sketches to life.
SOURCING
It’s time for sourcing. Laure and Lulu select materials, buttons, zippers and above all exclusive prints which will give character to the clothes. Each model now has a sketch, a technical sheet, a material and accessories... All that remains is to discover the first prototype.
SHOOTING
The prototypes are there, the whole team organizes fittings in order to readjust and check that the models are perfect, both in style and comfort. The piece is finally ready to be shot! Choice of models, locations, atmospheres, photography team and here we go again! Soon the images will appear on our site and on the networks!
Laure, co-founder & artistic director
Can you describe Laure+Max in 3 words?
Free, Sunny & Affirmed.
What are your sources of inspiration? What influences your work?
Everything is a source of inspiration: girls in the street, travel, fashion shows, our wardrobes... I draw ideas and desires from our daily lives. Our desires to wear this or that piece that is missing from our wardrobe are real sources of inspiration! When I was little, I was already fascinated by the materials, the cuts, the workshops, a passion for fashion that my father passed on to me. I never doubted that I would make it my career and follow in his footsteps. Laure+Max is also thanks to him.
How would you define your trademark?
I make it a point of honor to design clothes that are comfortable to wear, in which we can go to work in the morning and go to a restaurant in the evening simply because we feel perfect. Also, it is essential for us to stay in a price range accessible to all. We will always have more premium favorite pieces, but the little dress at an affordable price will never be far away!
“We have thousands of stories and memories. Materializing them in a wardrobe: this is Laure+Max’s playground, and it’s the most pleasant thing there is.”
