CREATIVE STUDIO

We use materials, patterns, and shapes inspired by experiences and memories that move us. A familiar place, a lucky charm we never want to part with, or even a scent that evokes a childhood memory: our inspiration is rooted in everyday moments. It is woven through our travels, encounters, happy coincidences, or generous moments.

DISCOVER OUR INSPIRATIONS

COLLECTION DEVELOPMENT

In our design studio, we imagine and design each piece in our collections. These steps involve Laure, the brand's artistic director; Ludivine, the collection manager; and Nora and Olivia, the product designers and technicians.

SOURCING

Vient le temps du sourcing. Laure et Lulu sélectionnent des matières, des boutons, fermetures éclair et surtout des imprimés exclusifs qui donneront du caractère aux vêtements. Chaque modèle a maintenant un croquis, une fiche technique, une matière et des accessoires... Reste plus qu'à découvrir le premier prototype.

NOS ATELIERS

MOODBOARDS

Laure sélectionne des ambiances, des tissus et des images afin de composer un moodboard, un tableau d’inspirations. L’idée : donner une direction artistique en couleurs, formes et motifs à la collection. Cette identité permet à Ludivine de créer les premières esquisses.

NOS MOODBOARDS

CROQUIS

La direction est donnée, on se lance dans les premiers croquis. On dessine nos coups de coeurs, nos envies et réinventons nos intemporels en les adaptant à la saison. Des coupes modernes et affirmées que l'on transmet maintenant à Nora et Olivia pour donner vie à nos croquis.

SHOOTING

Les prototypes sont là, toute l'équipe organise des essayages afin de réajuster et vérifier que les modèles soient parfaits, autant dans le style que dans le confort. La pièce est enfin prête à être shootée ! Choix des mannequins, des lieux, des ambiances, de l'équipe photographie et c'est reparti ! Bientôt les images apparaîtront sur notre site et sur les réseaux !

Each collection begins with a feeling. A color seen while traveling, a light, a memory. Then come the fabrics, the trials, the adjustments. Until the piece falls into place, naturally. No need for a detailed process, just rhythm.

Laure, co-founder & artistic director

Can you describe LAURE+MAX in 3 words?
Free, Sunny & Bold.

What are your sources of inspiration? What influences your work?
Everything is a source of inspiration: girls in the street, travel, fashion shows, our wardrobes... I draw ideas and desires from our daily lives. Our desires to wear this or that piece that is missing from our wardrobe are real sources of inspiration! When I was little, I was already fascinated by the materials, the cuts, the workshops, a passion for fashion that my father passed on to me. I never doubted that I would make it my career and follow in his footsteps. LAURE+MAX is also thanks to him.

How would you define your trademark?
I make it a point of honor to design clothes that are comfortable to wear, in which we can go to work in the morning and go to a restaurant in the evening simply because we feel perfect. Also, it is essential for us to stay in a price range accessible to all. We will always have more premium favorite pieces, but the little dress at an affordable price will never be far away!

« We have thousands of stories and memories. Materializing them in a wardrobe: this is Laure+Max’s playground, and it’s the most pleasant thing there is. »