Obviously, tomorrow concerns us. Our future and that of our children are at the heart of our choices and decisions. We understand the issues that are at stake today and which will have consequences for tomorrow, which is why the choice of our partners and the pace of production are at the heart of our daily work. We detail and explain to you here and in images our choices for Laure+ Max and for tomorrow.


In a responsible production approach, we do our best to avoid excess stocks. Our collections are built across two major seasons, spring/summer and fall/winter. We only produce once per season in order to limit our carbon footprint linked to transport. Thanks to pre-orders from our professional resellers, we have a very precise vision of our needs, which allows us to avoid overproduction. We believe that a quality product at the right price is not subject to seasonality. For example, we have chosen to offer you our old collections at low prices throughout the year.

Where do we produce and why?

Throughout the world, we choose our workshops carefully based on their know-how and respect for working conditions. We ensure that our partners respect our values ​​and all the requirements of the labels we have chosen (BSCI, ISO 14001). We share, with everyone, personal and privileged relationships which allow us to establish a bond of trust season after season.

Today, the majority of our production is done in China. This country has developed one of the most modern textile industries on the planet. We inspect our partner factories every quarter, which are the same every season. They offer working conditions as satisfactory as in Europe and workers' wages are well above the legal minimum. By choosing our partners for their know-how and not for their nationality, we highlight the qualities of each person.


Our workshops


Workshop manager: Joyce since 2011

"Our workshops are also and above all long-standing partners with whom we move forward each season with total trust and transparency. A relationship established by Laure's father in the early 2000s and which has continued since."

Max, co-founder & CEO